No matter where you live, you are likely to see some kind of Nintendo mascots on snacks and more on the shelves of your local grocery stores or convenience stores. Of course, things are no different in Japan. Starting in late 2023, Nintendo teamed up with Yamazaki Biscuit Company and their Chip Star brand for Super Mario Bros. themed potato chips/crisps.
Mario branded Chip Star chips have been on the shelves in Japan since early September and have had two phases.The first of which featured just standard Super Mario Bros. characters, including Mario, Peach, Luigi, Toad(s), Yoshi, Bowser and even Donkey Kong. In November, the companies began offering Super Mario Bros. Wonder branded with the same characters with slightly new artwork. Not only that, but they also started offering a completely brand new flavor in a purple package - the “Wonder” flavor. These were actually curry flavored and were also shocking purple color. As of right now, these can still be found on the store shelves, but the campaign is set to end on January 31, 2024. Depending on when you’re checking this out, you might still be able to not only try out the chips, but also scan the codes on the packaging to enter for a chance to win some merch (if you don’t mind scanning receipts) or just to get a special smartphone / tablet / PC wallpaper. Just to note, the wallpapers are only available for download to those with Japanese My Nintendo accounts (it’s not hard to do, and can all be set up in English).
Over the campaign period, I ate A LOT of chips. I know that these look very similar to Pringles, but the taste is quite different. Generally speaking, I feel that the flavor is a bit weaker, but these are still pretty decent snacks. The good thing about them is, like Pringles, they are not too oily. If you’re in Japan during the campaign period or even at some point afterward, it’s worth throwing down the ¥150 (a little more than $1 USD) to try them out.
Below, you can find some pictures of the packaging, the chips themselves and more. Additionally, you can find links to our news stories with details about the campaign(s). Enjoy!
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